• building a website that earns money is hard work

Guide to Building a Website that Earns You Money

So, you want to build a website that earns a passive monthly income? The Internet has opened doors that were previously shut and locked tight for penny-pinching entrepreneurs. Today you can start a website and within a few short months (assuming that you are willing to work your ass off), earn your complete living from it.

Understand What is Required to Earn a Living Online

building a website that earns money is hard work

So, if earning a living by discussing, analyzing, and building around your passions is so easy, why doesn’t everyone do it? Because it’s damn hard work. There is no simple formula to creating a “passive” income online. There is no magical set of skills that will guarantee that you are successful. If you want people to take you seriously as an expert in the industry of your choosing you have to sincere, poignant, and well-spoken. THEN you have to work your ass off.

The simple fact of the matter is that most people just do not possess the dedication required to build their own online business. They dream of never having to get up early again, relaxing throughout the workday in their underwear and leisurely working a 3-hour day while earning six figures per year. That just isn’t going to happen.

If you think you have what it takes, then this course is for you. Just know that if this is something that you truly want to pursue on more than just a hobby-level, you can expect to spend your first few months tirelessly working 10-12 hour days to get your foot in the door. Most of that time will be spent building, curating, and planning content. Another good portion of that time will be spent performing outreach and trying to foster engagement.

The first post in this topic is about choosing a topic for your website.

Make a List of Passions

The first thing that I did when I set out to build my online business was examine what my passions were. I knew that I would never be able to dedicate months of my time to a subject that I didn’t care about, particularly when I got my first taste of online money. If I was going to be successful, I had to truly enjoy what I was doing, and to do that I had to be completed dedicated to the subject matter at hand.

Although I didn’t physically build out a list when I first got started, I did examine the subjects that I was interested in and make a choice. My list would have looked something like this:

  • Investing
  • Psychology
  • Science
  • Technology
  • Marketing
  • Entrepreneurship

After making a list of your own, take a look at it. Which of these subjects do you feel you are in expert in? Which subjects are ultra-competitive and already well-covered? Which subjects are most likely to be shared on social media websites? Which subjects are you most passionate about?

Find Your Sub-Niche Within your Passions

Each subject I listed is a huge industry. They are extremely difficult to compete within, especially if you are trying to do the same old thing that the industry’s giants are already pulling off extremely well. Since I didn’t have much new to offer with some of these passions, I created Empowermented which blended the passions I have the most knowledge in.

Now, the marketing/investing/entrepreneurship industry is a difficult nut to crack and that’s essentially what Empowermented is. There were already plenty of great news websites out there, so I knew I wanted to stay away from that. I decided that I would share my in-depth knowledge in a few of my favorite marketing strategies, since that was something I was very passionate about.

Long before this, the first website I ever made that earned me a passive income (up to $1,700 per month, which was nothing to sneeze at for a college student) was a website that provided cheap, in-depth strategy guides for the most popular real-time and turn-based strategy games.

Do you see how I did that? I chose video games, a passion of mine. But, ‘video games’ in and of itself doesn’t mean anything. There was no value that I could add. So, despite the fact that I was limiting my earning potential by a decent amount – I decided to with a small sub-niche within the video gaming industry – strategy game guides.

Ignore Competitive Research…For Now

Any internet marketing course that deals with earning money from a website will always tell you to start with keyword research to determine what industry and niche you want to inhabit. This is generally good advice, but is also advice that I would shy away from in the beginning.

Sure, you can go through the motions of analyzing potential competitors and determining which industry you stand the best chance to earn a decent amount of money from, but does that mean that you will have the drive to succeed in that industry?

Don’t worry about the specifics too much when you are just getting started. That can come later. For now you just need to focus on what type of site you would like to be, and what gives you the best chance of succeeding – having fun dedicating your time to a subject that you love. Later on you can work on better monetizing your subject matter and expanding your reach. For now, focus on something that you know that you can produce top of the line content for.

Setting Up Your Website

setting up wordpress website to earn money online

Now that you have chosen your topic, you can begin to take the initial steps required to set up your website. Now, there are many different ways to set up a website, and many different content management systems that can be used. Instead of outlining all of the different possibilities, I’ll boil things down to what I would do if I were starting over, and what works for me on a regular basis. You might like a different content management system or want to code your website from scratch – and that’s fine. There is no “right way” to go about setting up your first website.

Choosing a Domain Name

Choosing a domain name for your website is a simple but important first step. This will be your brand name, and you should put as much thought into this as you can in order to ensure that you make the right choice.

The domain name that you choose should be;

  • Brandable. Don’t choose a name like “PinkCollarsforMaleCats.com.” We aren’t building a small micro-site. We want to make sure that the name of our website is something that we wouldn’t mind giving out at a meeting or handing out a business card for. “Collars4Kitties.com” would be more appropriate.
  • Memorable. Don’t make it too difficult to remember. Keep it short – no more than three syllables.
  • Unique. Don’t let your website be easily confused with others that are out there. Make the name unique.
  • Descriptive. If you can, try to find a name that is descriptive of what the website provides. Flickr.com provides pictures. Fiverr.com lets you buy services for $5 a piece. Hotmail provides email.
  • A single phrase, without hyphens or numbers. If you ever have to explain how to spell your domain name – you are doing it wrong. Make sure that your domain name is a single phrase that is easy to use.
  • A .com. While .org’s and .net’s are still excellent choices for most, a .com is the most recognized TLD. Also, you’ll lose a lot less traffic to the other TLDs than you would if you didn’t own your own brand’s .com name.

My Favorite Domain Registrar: GoDaddy

Domain Name Generators

Panabee – Decent domain name generator that appends all of the usual extensions and domain styles to a set of keywords that you enter. I’ve never found much from here, but it has helped to spark some other ideas.

Impossibility.org – My favorite domain name generator. Even if you don’t like it’s suggestions, it has helped to spark plenty of ideas for me. It allows you to append adjectives, nouns and verbs of different lengths to keywords that you enter.

Bust-A-Name – This generator has been around for years, and is possibly my favorite. Definitely my most used. Bust-A-Name allows you to insert keywords and group them, presenting you combinations of your different keywords. If you get creative, it can produce some really awesome domains.

 Choosing a Web Host

Choosing a web host is generally fairly easy. There are quite a few good hosts out there that are reliable. No matter what host you choose, you will definitely have to upgrade to a higher package at some point.

Most web hosting packages should contain all of the technology that you will need for now, as long as you are following this guide and building an informational website. For most intents and purposes, shared hosting accounts are all the same. We just want to get our feet wet, and you can always change hosts at a later date.

I recommend BlueHost. They are fast, have great support, and have a host of excess features that can make setup very fast.

My Favorite Webhost: BlueHost or ASmallOrange

Choosing a Content Management System

There are many different content management systems out there. My favorite is WordPress, which we will be using for this guide. Some of the reasons why I run 100% of my websites on WordPress include;

  • Easy Setup. There are thousands of high quality guides available that can show you how to Install WordPress on your server. Additionally, cPanel often has software that will do all of the installing for you, which speeds things up.
  • The Best Themes. There is no doubt about it – WordPress has the best themes. Free and Premium. Some of the themes even act as complete systems and scripts for specific types of websites. Examples include review websites, magazines, directories, etc. They have thousands of great looking themes available for free.
  • Thousands of Plugins. WordPress has thousands of plugins available that are completely community generated. It’s rare that I am unable to find a plugin that meets my needs. They get as advanced as full-featured site builders.
  • No Coding Knowledge Required. You don’t need to be a programmer to effectively use WordPress. But, if you want to, you can poke through the Editor and edit any of the main files.
  • Extremely Newbie Friendly. Everything is self explanatory within the dashboard and navigating the software. If you are looking for something that is easy – WordPress is the correct choice.

Installing WordPress

Luckily, installing wordpress is straightforward and simple. Basic setup doesn’t require anything special. A few of the different ways that you can go about installing WordPress include;

  • Follow the official guide. WordPress makes an excellent guide available along with a lot of documentation for installaing the software on your web server. The official guide should provide more than enough documentation to get you going.
  • Use Fantastico. Inside your hosting Cpanel login, you can use scripts like Fantastico to automatically install WordPress directly on to your server.
  • Use Fiverr. There are plenty of highly rated gigs on Fiverr where you can hire someone to installt he software for you. Make sure that nothing nefarious is going on and read reviews.

Choosing a Theme

There are an unending number of themes available for you to choose from. The theme that you choose will be influenced by the type of website that you will be creating. For information on how to go about activating a theme, click here.

Things to Remember When Choosing a WordPress Theme:

  • See if an industry-related theme matches your needs. This helps to free up time by requiring less customization work down the road. Depending on your niche, it might be hard to find a theme that matches your specific needs, but this is a good place to start.
  • Keep it simple. The theme that you choose should be lightly colored and easy on the eyes. Simple tends to be better when it comes to choosing a theme. There are all sorts of plugins that you can use to spice things up if need be.
  • Check browser compatibility. You have to make sure that the theme that you choose is compatible with all browsers. Test it out yourself. Use BrowserShots or another comparable service to test it out across a number of different browsers.

My Favorite Theme Provider: Thesis Theme

Editing a Theme to Your Needs

Remember that after you choose a theme, you will likely need to do some customizing to get it to meet your needs. There are many, many WordPress widgets available that can be installed through plugins. Editing your WordPress theme gives your website a unique look and makes it a lot easier for you to stand out from the crowd, particularly if you are using a popular theme.

Now we have chosen our topic, purchased a domain name, installed WordPress and found a theme. That was the easy part. You should be able to get to this point relatively quickly. Next, we move on to the meatier content.

Planning Your Content

planning content with money earning online website

Your content will be the bread and butter of your website. It’s what drives people to your website. It creates engagement. It keeps readers coming back. If you’re going to make sure that you do one thing perfectly for your new website – it’s the content.

This is why we made sure to choose a topic that you are interested in. You have to be motivated to write dozens of thousands of words about a single topic. You have to love it – or at least I do.

Your content should continually grow. There is no point in which a website is “complete,” so long as there are other subjects, news, and information to discuss. In fact, Google will punish websites for remaining stagnant too long, particularly in industries that rapidly change.

Creating Quality Content with No Investment

Content is expensive. At its cheapest, basic informational content from a relatively decent writer will cost you $1 per 100 words. I personally would never pay anything less than $2 per 100 words, because I am looking for quality work. That’s $10 per 500 word article, and $20 for every 1,000 words. While it isn’t insanely expensive, it can add up quick. Your site won’t become an authority site without a good amount of high quality content.

So, for most of us who are just starting – we’ll be creating the content ourselves. If you’re in this boat, prepare to write at least 50,000 words of solid content, because that is what it will require to get your website noticed, ranked, and considered eve a slight authority in most medium sized niches.

Types of Content

There are many different types of content that you can choose to create. The type that you choose should best suit your website based on your niche and what type of website that you are attempting to create. Some of the more popular types of content include;

  • Informational Articles – Every website needs at least some informational articles. An informational article is a fact-based article that covers a topic at length. If your website were about “Food Borne Illnesses,” you would likely want to write articles about the most common types of illnesses. Remember, you want your website to become an authority on a subject. Even if you are creating a news website – you still want to carry some basic informational articles about popular subjects within your niche.
  • Editorial Articles – An editorial article allows the author to express their opinion on a subject. Your website doesn’t necessarily need editorial articles, that is completely up to you as the writer. They can be great for link bait, particularly when you are discussing subjects that are controversial. If you have an interesting opinion to share about a subject that is related to your industry – don’t be afraid to share it!
  • News Articles – Covering the latest industry news is a great idea if you aren’t part of a huge niche, and can really add depth to the website. News articles gives you the opportunity to routinely update your website with high quality content, and show Google that you are staying updated.
  • Product Reviews – Are there products within your industry that readers should know about? Don’t be afraid to purchase the product yourself and then review it for your readers. These are great places for affiliate links, but don’t bombard your readership with them. Only review products that are actually helpful, or products that you genuinely believe your audience should avoid.
  • Guides and Tutorials – Depending on your niche, guides and tutorials can be a great way for you to beef up your website and offer real, genuine value to your readership. In fact the article that you are reading right now is an excellent example of content that benefits the audience that it’s intended for.
  • Interviews – Don’t be afraid to reach out to prominent individuals within your industry. They probably would appreciate the opportunity to promote themselves.
  • Ebooks – Creating eBooks about interesting subjects within your niche is an excellent offering to entice your readers to sign up for a mailing list.

Determine What Your Readers Will Want

Now we are going to perform the initial steps of market research. Personally, I enjoy using BuzzBundle, a program which allows you to monitor large numbers of keywords on social networks to gauge what my audience is looking for. Go to forums and ask questions. Read previous threads to get an idea of what it is that your readers are looking for.

What type of information are your potential readers seeking out? What gaps are there within your niche to provide content that no one else has? How can you answer the questions and provide the information that your readers are looking for?

What Your Content Should Include

It pains me to see how many people avoid creating great content in favor of mediocre content. When you write about a subject for your own personal website, your goal should be to create the best content on that subject within your niche. Just because you wrote 600 words on a subject doesn’t mean that you have covered it in its entirety. Make sure that you cover the subject in its entirety. Find every angle that needs to be covered and cover it. Even if it means a few extra days required to produce the content.

Additionally – make sure that your content is more than just words on a page. The web is interactive. People want to engage with you. So, go out of your way to expand upon your content in any way that you can for subjects that deserve it. A few things that your content should contain include;

Pictures – An absolute must. Post relevant pictures with your content. It doesn’t really matter if they are graphs and charts or simply funny memes that are related to the content. Provide pictures that support and expand upon the content that you have already offered.

Videos – Videos can go a long way for any business. You can create entirely new content for your videos, or simply re-read your article in video form. It’s a simple and straightforward way for you to reach new audiences (YouTube) and beef up the conten ton your page. Some people are visual people, and would prefer that the information be delivered to them through video. Others might just prefer to hear the content audibly.

Headlines, Lists and Bullets – Space your articles out. Use H1s, H2s, and H3s. Use bullet lists. Use numbered lists where appropriate. More than half of your audience will quickly skim your article, soak up the bullet points, and move on to the next thing.
Short Sentences, Easy Reading – Short sentences are key. Make sure that you aren’t being too wordy. As they say, create content that a middle schooler could easily read.

Building Content

create great content to earn money from a website

Now, we will get into the meat and bones of building our content. The content is going to be the most important part of your website, and is going to take a great deal of time to create. For individuals with a little bit of money to invest, outsourcing the content creation is probably going to be the easiest option available. Of course, many of us who are just starting off are not going to have the funds available to properly outsource, or the experience necessary to ensure that they are able to find high quality freelancers.

When creating content for your website, there are a few things that you need to strive to create in each and every article;

  • Informative. Become a legitimate resource. Provide content that answers questions, provides information, and is trustworthy. Fact check the content that you create.
  • Interesting. Long, lengthy articles can be a bore to read. Make sure that you space your content out, provide pictures and video.
  • Detailed. Don’t just cover the basics. Go in-depth! Cover the subject in full, even if you have to space it out over the course of several pages.

The content creation process is going to be long and arduous. In order to tackle it, you will need to set aside a great deal of time. If you are attempting to build your first website while working a full-time job you might find it a little more difficult than those that have a great deal of time on their hands.

I Use Dragon Naturally Speaking to write my articles, then heavily edit them before posting.

Soft or Hard Launch?

The first thing that you need to decide is whether you are going to launch your website as a soft launch, or a hard launch. A soft launch is when you begin promoting your website after adding the first pieces of content. Personally, I am a fan of hard launches. I find it is much easier to promote a website that already has 100 articles or more of high quality content, then it is to promote a website that only has a handful. By waiting to promote the website until the content is created you can ensure that you provide enough information to appear as an expert within your industry.

Set Aside Time

In order to create a large amount of content, you are going to need to set aside a great deal of time. Since everyone has different amounts of time that they are able to dedicate toward building their first website, make sure to set aside an amount of time that is realistic for you. If you work a full-time job, agreeing to write one article per day for 100 days might be a light workload, but will help to ensure that the content remains quality throughout. If you can handle more without getting overwhelmed, don’t be afraid to take it on. At some of my most dedicated moments I have produced more than 10,000 words of content per day, especially before I had the required funds to outsource that content.

Look at Topics the Competition Has Covered

Start by getting an idea of the type of content that you want to create. If you want inspiration for content, I’ve always maintained that looking into your competitions content is the best option available. Don’t just take notes of the titles of the different types of content, look at how that content and excels in different ways. However they gone above and beyond the call of duty? How have they produced content that is interesting to their users? How does their content stand out from the competition? You should look to implement these things in your own content.

Outline topics

After taking some notes on the competition, it’s time to decide on the specific articles that you are going to be creating. While 500 word articles seem to be the standard in the Internet marketing community, I would recommend really fleshing out any topic that you cover to more than 1000 words. Make sure that each and every article you create is truly the best within your industry. If your competition created a 3000 word article on the subject, don’t be afraid to ramp it up to 5000 words. To be the supreme authority within a niche, you have to provide better, more detailed information on the subject. Whenever I start a new website, I outline 100 different topics that I would like to cover. Typically I create a set amount of different types of articles to provide balance. Here is the recommended set up that I usually utilize;

  • 25 Informational Articles

No matter what niche you are getting into, there are some subjects that are going to need to be covered in order to be considered an authority within your niche. These informational article should cover the most basic and midrange subjects of your niche. Typically, I will outline at least 25 different informational articles that I believe would provide value to the users who find my website. I try to choose broad subjects that will allow me to create articles that are 1000 to 1500 words apiece, and allow for expansion. These articles should be completely fact-based, as if they would need to be cited in a college term paper.

  • 25 Blog Articles

Then, I create up to 25 blog articles for the website. You know, the usual suspects when it comes to listing resources or providing information. Make a list of the resources that your user base might find interesting. Find ways to deliver information that they will be interested in in a way that is not strictly informational in nature. Examine subjects. Run case studies.

  • 25 Pieces of Industry News

Then, I choose 25 pieces of industry news that I would like to cover. Typically, I find it is not worth your time to go back too far and cover subjects that are more than a few weeks old. You can schedule more industry news articles in the future as well, because in some industries it may be difficult to find 25 pieces of relevant industry news.

  • 15 Reviews, Interviews, Tutorials, or Editorials

Then, you will create some original content. 15 detailed reviews, interviews, tutorials, or editorials to really flesh out your website and provide character. If your industry has a number of products that can be reviewed, this might be a good place to start. Contact blog owners and other professionals within your industry and conduct interviews. Explain and guide your users through detailed concepts within your industry.

  • 10 Guest Posts

Now you should have 90 different articles that can be posted to your website. The final 10 that we will create will be used for guest posting purposes. We’ll outline how to go about guest posting further into the guide, but these articles will be used to not only put your knowledge and expertise on display, and promote your website.

Promoting Your Content

marketing and promoting your website to earn money

Now that you’ve created your content, it’s time to focus on promoting that content. Whether you chose a soft launch or a hard launch, you can promote your content one by one as they are posted to your website, or promote your website as a whole. Now, when I am creating an authority website I don’t want to go through the typical black hat link building methods. Those are for throwaway websites that you’re willing to lose at a moments notice, which is not what we are building here. We are attempting to create a passive income that will help to support you for years to come. Or at least a property that can be sold, depending on what you are looking to create.

The ways in which I promote my own authority websites include;

General Outreach

Gen. outreach will likely depend upon the industry that your website is located within. You want to make sure that you are connecting with individuals that are interested in what it is that you offer. Seek out the places online where your potential customer base resides. Some of the different things that you need to familiarize yourself with so that you can gain increased exposure include;

  • Popular Social Profiles – Familiarize yourself with all of the popular social networking accounts within your industry. Know who the most popular personalities and companies are on all of the social networks. You can interact with these profiles and gain a following when they respond to you.
  • Popular Blogs and Websites – Also familiarize yourself with all of the most popular blogs and websites within your industry. You can comment on popular blog post, and attempt to secure guest post on these websites.
  • Popular Forums and Discussion Websites – Where does your customer base generally hang out and discuss your industry? Are there any popular forums for individuals that are interested in what your industry provides? Are there places online where those interested in your industry discuss it? Build a presence on these websites.

BuzzBundle and Social Outreach

For authority websites, social outreach has many different benefits for your website. To start, search engine optimization requires that authority websites have somewhat of a social presence at minimum. Being on the tips of individuals’ tongues can only help you to ensure that word-of-mouth remains an effective tool for you moving forward. Being able to take part in any discussion that affects your industry, and be visible within it is an excellent consideration.

My favorite tool for social outreach is BuzzBundle. You can read our BuzzBundle review. BuzzBundle allows you to monitor discussion on a variety of different keywords, and keyword groups, across all social networking websites, blogging websites, and question-and-answer websites.

Social outreach allows you to be at the forefront of your industry, and front of individuals that are interested in what you provide. Being able to get in front of your audience and put your expertise on display will help you to leverage your knowledge of your industry, and quickly familiarize your audience with what you provide.

My Favorite Social Outreach Software: Buzz Bundle

Guest Posting

Guess posting is an essential tool for promotion whenever I launch the new authority website. There are number of different resources that can help you to find guest posts online. By creating high quality content, you not only get your name out there, but you are able to build a credible portfolio within your industry. While you can seek out blog owners on your own, there are number of websites that will allow you to post guest posts in a variety of different industries. Some of the methods that I have found for this purpose include;

  • Just ask. By now you should’ve already taken note of all of the high quality blogs and websites within your industry. You’ve created over 100 articles of high quality content, with 10 articles created specifically for the purpose of guest posting. Don’t be afraid to ask other websites and blogs within your industry for the opportunity to guest post. By building a social presence around your website, you create credibility with other individuals in your industry. Use that credibility to your advantage, and ask other high quality websites within your industry for the opportunity to guest post on their blog.
  • MyBlogGuest.com. Although they recently incurred a Google penalty for being a link building resource, I have always found them to be the best resource for finding websites within your niche that are open to allowing guest bloggers. Try to seek out only the highest quality websites that are offered through the service.
  • BlogDash. BlogDash is another excellent resource that can help you to take advantage of the blogger engagement and outreach opportunities that are available. They have a huge network of bloggers that are looking to provide and offer content to interested websites.
  • GroupHigh. GroupHigh is an excellent resource for those that have some money to invest. It allows you to find, and engage individuals that care about the industry that your website resides in.

Forum Participation

Earlier, you made a list of the different forums and discussion places within your industry. Forum participation is key toward building a brand presence within your industry. You should seek to provide any information and answer common questions that are asked on the forums. Be polite, straightforward and sincere. Don’t try to sell anything to individuals on forums. These individuals are there because they want to discuss the topic at hand, not because they would like to be marketed to. Genuinely participate in the form and build a reputation.

Blog Commenting

Although many have written it off, blog commenting can be an excellent way to make individuals more aware of your brand within an industry. Read the blog post, and comments insightfully. By contributing to the discussion you will not only make the blog owner aware of your websites presence (which can come in handy down the road) but you will also quickly and effectively create brand awareness on blogs that are related to your own.


Infographics are often shared, and are a great way to create brand awareness. By slapping your logo on an insightful info graphic which will then be passed around the web because it is interesting, you can create a lot of increased attention to your website.

A Daily Promotional Task List

When I am promoting a new authority website, the first thing that I do is create a daily promotional task list. Here’s an example of the daily promotional task list that I would create;

  • Contact 3 Blog Owners – whether you do with through one of the networks that were provided in this tutorial, or just contact site owners within your industry, attempt to make three connections with blog owners each and every day for guest post placement.
  • Comment on 5 Blogs – comment on five blogs that are located within your industry. Make sure they are new, popular posts where your comment will be seen. Monitor blogs that you post on for responses or further engagement among commentators.
  • Engage with 10 People on Social Networks – engage daily with individuals on social networks that are prominent within your industry. Respond to their tweets, comment on their Facebook posts, and generally just attempt to interact with individuals. If you utilize BuzzBundle, this process could be simplified.
  • Make 5 forum posts – even if the posts are not directly sending people to your website, building a recognized name within the industry is just as important.

By creating a daily promotional task list and sticking to it, you will be much more likely to see the positive benefits of this type of promotion over time. Your goal should be to get your website and brand in front of his many people as possible, not simply to build links. Try to build links that will drive traffic to your website, not just links that will be indexed by Google. This will lead to higher quality link building practices, and more initial traffic to your website.


monetizing your money earning website

Our last task in this guide will be monetizing the content that you create. Generally, the way that you choose to monetize the content will depend mostly on your industry and the direct focus of your website. Try to find the most logical way to go about earning money. Some of the more common methods of monetezation include;

Google Adsense

Google Adsense allows you to place text-link blogs twice on each page of your website. It can be a genuine source of a healthy stream of income that keeps you afloat. The ads will look at the text on your page and display the most relevant advertisements based on the keywords that are present on the page. When using Adsense, you want to split-test with other advertising methods to determine which will earn the most. Generally, Adsense does well on informational pages that have no direct product they could potentially promote.

Affiliate Marketing

Affiliate Marketing is the practices of promoting products in return for commission. Typically, you will be paid each time that a person clicks on one of your links and then generates a sale from that click. Affiliate products can pay anywhere from 5% to 75% of the total price of the product, depending on a number of factors. Affiliate sales make up the bulk of my earnings. But, I purposely build sites around affiliate sales a good portion of the time.

Launch Your Own Product

Depending on on your industry, you could also choose to launch your own product. As an example – you can see we offer SEO and marketing services here on Empowermented. You can also write your own informational eBook and sell it on your website which we do as well in the form of guides. You could create a physical product and use your website as a jump-off point for offering that product.

VIP Memberships

Do you find that you have a lot of great content to offer. Maybe even more than you are willing to give away for free? Offering a cheap VIP membership to access premium content or discounts can be a great way to build customer loyalty and monetize your website. VIP memberships are used by some of the largest content providers today.

Offer Services

Are there any obvious services that you would feel comfortable offering on your website? You are already presenting yourself as an authority on the subject, which can go a long ways toward helping you sell your services. I employ this strategy on several of my own websites.


So there you have it, a step by step outline for creating a successful, money-generating passive income. Now, imagine what you might be able to earn if you were able to duplicate this process five times? Or ten times? This is the beginning of building an empire. Ignore the pump-and-dump techniques. Build quality. Build excellence. Build a true resource within the niche of your choosing, and while you don’t have a whole lot to invest – choose a niche that you are truly passionate about.

By | 2018-03-01T08:10:06+00:00 September 22nd, 2012|Entrepreneurship|0 Comments

About the Author:

Founder of Empowermented, software developer, and U.S. Marine, Dylan Bozeman is an avid learner with a diverse web development portfolio and an entrepreneurial drive.

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