High quality Web 2.0 properties have been an effective link building resource for years. Today, a list of programs exist that help you to automate the creation of these properties, and fill those properties with content. However, in my experience this is not the best way to approach Web 2.0 properties. I’ve always maintained that high quality Web 2.0 properties provide you with much more than a simple text blast with a link. You can build Web 2.0 properties into link juice generating giants, with the ability to rank well on their own accord.
The creation of Web 2.0 properties is part of any link building campaign that I run. They are simply too easy of a resource to let slip by. Depending on the size of the niche, I typically create between five and 25 high powered web 2.0 properties.
Like any type of link building, the creation of web 2.0 properties is relatively simple, but very time-consuming. You need to make sure that you are setting aside enough time to build them right, or don’t build them at all. Web 2.0 properties can be a telltale sign of potential spam, so you never want your link profile to consist solely of web 2.0 properties.
Decide How Many Properties to Create
The number of Web 2.0 properties that you create will depend entirely upon the size of your niche, and your current back link profile. If you don’t have any back links, I wouldn’t recommend building 25 high-powered Web 2.0 properties all at once. Instead, create them slowly over time, or settle on smaller amounts. I typically create between 5 and 25 Web 2.0 properties depending upon the size of my niche.
Choose a Real Niche
When setting up your Web 2.0 properties, go about it as if you were setting up a micro niche blog. Choose an actual niche for the website, and try to narrow your choice down to a very specific niche. Don’t just make a Web 2.0 property of recipes, make it about recipes that involve chicken. Make sure that the sub niches still relevant to your main website, but provides value to readers in one way or another.
When choosing your niche, do a little bit of keyword research. Keyword research will allow you to create a high-powered property that actually has a decent chance of ranking, and could funnel people to your website. We’re not just creating a link here, we are creating a promotional hub for our website.
Planning Content for Your Properties
Then, you will begin to outline topics for the Web 2.0 properties that you will be creating. I recommend five 1,000 word articles per property. This might seem like overkill, but remember the idea here is to build a highly effective mini authority website. I’d take a single link from a property with five highly valuable 1000 word articles, over five links from five different individual properties any day. We’re attempting to create something that you can blast links toward, and promote your website using.
Choose at least five subjects for your Web 2.0 properties, related to the sub niche of your choice.
Choosing Web 2.0 Hosts
After planning and writing your content for the properties, now we will choose the web 2.0 hosts that we will be posting these articles on. Typically, some Web 2.0 hosts are going to be more beneficial than others. Some have higher page rank. Others do a better job of monitoring the content that is posted on their platform. Since we are going above and beyond the call of duty, you can expect your properties to stick. After posting, keep an eye on the properties to ensure that they are not taken down, as you will want to reuse the content that you have created.
Typically, I attempt to create my first properties on the following websites;
Each of these websites are exceptionally active, and do a good job of monitoring the content that is posted. Different websites will have different requirements for articles. It is important that you familiarize yourself with the differences of each of the Web 2.0 properties so you can adhere to the rules and ensure that your property stick.
2-3 Images Per Post
Try to find at least two relevant images that you can post with each article. I would recommend creating the images yourself. This will help the Web 2.0 property to look as if a great deal of time was spent on it. It’s easy to see why this might be beneficial. Typically, I create a banner for each blog post that I write, similar to the one that you see at the top of this post. This helps the page to stand out, and makes it look like legitimate blog that is regularly updated. Make sure that the images that you choose are uploaded to the Web 2.0 site of your choosing, and not hotlinked from outlying sources.
1 Video Per Property
Since you’ll be making five different post on the website, you’ll want to include a video as well. You can create the video yourself like I do for some of my guides here, or you can simply link to another informational video that’s found on YouTube. You only need one video per property, and I find that posting any more than that can be a bit much.
On-Page SEO Practices
It’s important that when you create these properties that you utilize good on page SEO practices. Remember, we want this page to rank for a variety of different terms. We want to use this Web 2.0 property as a way to funnel traffic to our own website. Make sure that you are linking between the different blog posts, and have an easy to use navigational system on your property. Optimize for keywords that you would like the property to rank for.
Link to 1-2 Authority Sites
In order to make the links that we place on these properties blend in a bit more, I typically link to one or two authority websites in addition to my own website. Typically, I link to large sites like CNN, Huffington Post, or another large publisher. This helps your own link to blend in, and makes it less obvious that the page was created for link building purposes. Additionally, it will allow the property to more easily pass manual reviews.
Building Links to Your Properties
Perhaps the best part about Web 2.0 properties is that you can build a wide variety of tier 2 links pointing to them. These large web 2.0 property hosts have so many different links being pointed toward their website on a daily basis, the chances of them noticing a little nefarious link building activity on the second tier are slim to none. Typically I will send links to my web 2.0 properties with the following types of links;
- More web 2.0 properties. On the second tier, I don’t mind building a bit lower quality Web 2.0 properties. I find that they can be an effective way to build up the higher-quality properties that I’ve already made. Typically, a link 5 to 10 lower quality web 2.0 properties with good content to the higher-quality properties that I’ve created.
- Blog Comments. Yes, they still work on the second tier. I’ll typically write out a few dozen blog post replies to each of my properties. If you have the time to target niche specific blog comments, I would recommend that as well.
- Video sites. If you created a simple video for some of your web 2.0 properties, use different video sharing websites, and link back to your properties.
- Bookmarks. Although not nearly as effective as they once were, I find that bookmarks are most useful in situations like this one, where you’re attempting to build up a property and don’t have to worry about creating a large amount of links.
Things To Avoid
One of the biggest mistakes that I see people make when building web 2.0 properties is leaving plain-as-day footprints visible all over their properties. Remember that any properties that you create already have one thing in common; they contain a link to your website. That should really be the only thing that is similar about them other than niche of the properties themselves. Avoid the following footprints;
- Use different usernames for each property. Usually, your username will also determine what URL you choose or are assigned by the host. Make sure that every user name used for each property is different.
- Use different images, and actually host them on the Web 2.0 property. Don’t just hotlink to images that are located around the web. If all of the sudden 10 links appear to your site and they all use the same images, usually something is really amiss.
- Do not post spun articles on the first tier. Spun articles are themselves, partial footprints. Avoid using any spun material on the first tier.
- Use different themes for each property. Don’t stick with the default theme. Thousands of properties on each host use the default theme and it is lazy. Choose a different theme.
- Use a VPN to register the properties with different IP addresses. This is typically only an issue if you’re registering multiple accounts on a single property.
So, to boil it down – if you want to create high quality web 2.0 properties, go about it in the same way that you would your primary website. Create high quality content. Create content that users are looking for, and will share with others. Make sure to include images and video. Also, make sure that your on-site SEO is solid. Then, you can begin building links to these properties to create authority in your network.