Blog posts are now considered the bare-bones approach to content.
Content can be presented in a variety of different ways and with so many other options for re-purposing and distributing content, it’s time to start taking action.
Content that goes viral and drives more traffic to your blog is like a hidden gem in content marketing, except it isn’t hidden. These ideas have been out for quite some time but very few of your competitors are utilizing them. By jumping onboard now and testing yourself to try new stuff, you’ll build your confidence and start seeing results before you know it.
Don’t exhaust yourself by trying to undertake more than one content strategy. Pick something from the list and start there. Master it. Become an expert at it. Only then should you branch out and begin tackling other types of content.
You should want everything you do to be the best, better than it has ever been done before. That’s how you build a reputable brand and a business that’s long lasting.
#1 – Videos
There are exciting possibilities when it comes to videos:
- Promotional content
- Explainer videos
A good video can communicate your message in a way that’s memorable while creating engagement with your audience.
Videos are costly to outsource, especially ones that are content rich and share worthy. If you can produce videos on your own, you’re much more likely to have long-term success.
Remember to submit your videos to Youtube, Vimeo and other video giants. Anywhere that the video can be seen and gain additional exposure is good promotion.
Videos should also be shared on your blog and by posting the transcript of the video, you can get added SEO value from the content.
#2 – Memes
Memes have blown up on social networks.
If you use Facebook, Instagram or Pinterest, you probably see them every time you login.
Memes can be used for comedy, delivering a message, inspiration and anything that’s share worthy.
The best part about memes is they don’t require graphic design skills and what’s most important is the content displayed on it.
Don’t forget to submit your meme to social networks and share it as much as possible. Sites like Reddit, Tumblr, StumbleUpon and more are prime targets for memes. Link back to your site when sharing and you can build backlinks simultaneously.
#3 – Infographics
Infographics provide information visually. You can think of it as a large graphic with lots of data. It’s meant to showcase ideas, facts or statistics in a way that’s memorable and leaves a lasting impression with your audience.
Infographics get shared often because they communicate a message quickly. The reader doesn’t have to sort through paragraphs or bulky explanations to understand what they are reading.
Infographics can be expensive when you’re outsourcing to a graphic designer. Instead, download free infographic templates and fill them with your own content. It’s a free approach that can be just as effective.
Once your infographic is complete, you can submit it to infographic directories and share it on the web. Infographics no longer go viral for the sake of being a well designed graphic.
These things have exploded and are being used everywhere on the internet. You will have to put in the time and effort to make a great graphic, while also sharing it in the right places.
#4 – Opinion Posts
Share your opinion, or better yet, rant about something you believe in.
The tone of the post should be controversial by nature and it should encourage your audience to take a side in the matter. Sometimes having an audience that’s mostly in disagreement with you can work to your advantage.
By ranting, your emotions will be more expressive and more likely to initiate conversation.
Don’t do this too often and don’t let users comments make you angry. People are going to disagree if you’re strong willed about a particular issue. If you make opinion posts a regularly thing, your audience may start to view you as arrogant and you want to remain humble.
#5 – Guides and Tutorials
Anytime that you can teach your audience something useful, you’re producing valuable content that’s going to be immensely helpful with building your brand and establishing authority. Guides and tutorials are the best way to maximize the potential of your blog and show your readers what you really have to offer.
“How to” guides have become very popular and are especially powerful in content marketing. Once you’ve identified a problem that your audience is having, you can write a guide and provide a solution. How to guides are perfect for targeting long-tail keywords in search engines.
If your audience recognizes that you publish top quality guides and tutorials regularly, they will be much more likely to return.
Guides and tutorials are generally very extensive posts. They can be videos, handwritten like an article, or a little of both. Screencasts also work great for computer based tutorials.
Handwritten guides need to have lots of images. A long drawn out post that’s entirely text with few visuals will get boring quickly.
Guides and tutorials are also great for capturing email addresses. You could require that readers submit their email before being able to access the guide.
#6 – Reviews
Everyone strives to be an informed shopper and reading reviews makes that accomplishable.
Don’t publish quick reviews that are just affiliate bait. Instead, really analyze the competition and provide data and statistics to back up your claims. Your audience will respect your review posts much more when you put significant time and research into the post.
Reviews can be written on many things:
Remember to be thorough with your review posts. Introduce the item that you’re reviewing, who made it, what its about, what you like about it, what you don’t like about it, data and statistics you uncovered about it, what other reviewers say about it, your recommendations for fixing whatever issues it has and a call to action at the end.
#7 – Lists
Lists are great and they really spark the interest of readers. Even this article is a list.
When a reader is looking for something specific and they see that you have a list of exactly what they set out to find, they are going to be instantly drawn in.
Numbering your ideas and organizing information in a list is a great way to piece together content. You can do short lists, long lists and highly detailed lists. There’s no rules here.
Here are some ideas for lists:
- List your content so that it’s organized and presentable
- List top products or services
- List websites
#8 – EBooks
EBooks can be long blog articles packaged into a PDF or they can be entire books meant for publication on book directories.
An EBook can be a great way to position yourself as an authority in the industry. EBooks with compelling titles, lots of graphics, colorful images and great formatting can make for highly effective content.
This is also another great way to build your mailing list. If you have a high quality EBook, it can be the perfect giveaway item or freebie to entice your audience into subscribing.
#9 – Resource Pages
Pages with links to products, great content, or even services can be good resources. These are sometimes referred to as “link roundups.”
Not only does it help your readers find other great sites, it provides link juice to these sites and sends authoritative SEO signals.
You should write a short description of each link or a reason why it has been included as a resource.
By linking out to other quality sites, you may get link love in return.
#10 – Case Studies
A case study is a great way to document an experiment or new idea.
Case studies essentially document your progress with something specific. You explain what it is you did, how you did it and what the results were. It’s like a scientific experiment for everyday matters.
Case studies make for really powerful content because everyone wants to see what the results were. For instance, with internet marketing, successful case studies can be replicated by other marketers to get the same results.
- To produce a good case study, be as detailed as possible
- Explain every variable that may have influenced the study
- Document what challenges were faced during the study
- Provide the results of the study and how they could have been improved
#11 – Interviews with Influencers
People like hearing from big names and industry influencers.
Interviews are a good way to learn more from others that are respected in your field while producing great content for your website.
There are no other sites on the internet that will have this exact same content. You are in control of the questions you ask and that will dictate the answers and data you receive.
When interviewing, remember these simple tips:
- Build up excitement during the introduction
- Ask lots of well researched questions that promote detailed answers
- Try to make the interview truly helpful for your own audience
#12 – Podcasts and Audio
Purely audio content without visuals can still be great for content marketing.
Podcasts allow you to teach something or talk about a specific subject without having to worry about creating a video. If it’s something you only have to talk about and there’s no real need for a video, then a podcast is perfectly suited for the content.
People listen to podcasts in their car, while working out, cleaning and more. The potential for your podcast to get shared and viewed is very high.
You can publish the podcast and its transcript on your blog for added SEO value.