Wikipedia is a pillar in the search results. Spanning millions of pages, Wikipedia is a constant fixture in the top 10 search results. According to Alexa, it is the 6th largest site in the world at the moment.
If you’ve ever tried to place your website in the resources section of Wikipedia and been denied, you are definitely not alone. These are coveted links, and the fact that they are publicly editable would make you think that it should be relatively easy to make them stick. Wrong.
Moderators constantly scan, edit, and remove submissions to the website. Particularly those that look like they may have been placed for backlinking purposes. If you don’t know what you are doing, it can be extremely difficult to list your website as a resource on Wikipedia.
Benefits of Wikipedia Links
There is no doubt that Google loves incoming links from Wikipedia. Wikipedia shows up in the search results for nearly any term. It is the definition of an authority website with a rock-solid on-site SEO structure that has helped to limit their bounce rate and become the search result pillar that it is today. A few of the reasons why you should consider putting in the work for a Wikipedia link include;
- Extremely Authoritative. In the eyes of Google, there is no better source than Wikipedia. Except for maybe Google.
- Typically High Page Authority. Most Wikipedia results pages fall within the 30-60 range, which makes them extremely solid.
- They Drive Traffic. Believe it or not, Wikipedia resource links can actually drive quite a large amount of traffic, depending upon the page they are on and their placement within the resource listings.
- Unlimited Niches. There are Wikipedia pages that are relevant to nearly any niche. If you own a large number of websites across multiple niches, Wikipedia can be an invaluable resource.
Make Sure Your Website Provides Value
In order for your website to be accepted by moderators, it needs to be extremely relevant and valuable to the topic at hand. Attempting to get your auto insurance quote website listed on the “Auto Insurance” wikipedia page just isn’t going to happen, so stop trying. However, if your website published a case study that was relevant to the contents of the page – that might be able to sneak through the cracks.
Create Content Specifically for Wikipedia
Take a good look at the pages that you would like to place a link on. Take note of the different sections of the page. Crafted content that is designed specifically for facts and information that is present on the Wikipedia page will give you a much better chance of having the link accepted.
Take a look at the types of links that are already available in the resource section of your Wikipedia page and use those websites as a model for the type of content that you create. Keep in mind that rehashing already sourced content probably isn’t going to be enough to get the link to stick. Find your own unique angle.
Dead Links on Wikipedia
‘Dead Links’ are links that have been placed in the resource section, but are no longer active. You can read about dead links on their website. Wikipedia even publishes a list of currently dead links. Keep in mind that the list of dead links is not updated automatically, and you can check for dead links yourself. I recommend using a tool to check for dead links on a webpage.
Creating New Content for Dead Links
When a page is listed in the resource box, that means that the webpage was used as a source for some of the material on the page. Use archive.org to see what kind of content was on the page when it was still active.
You can use this content as a model for your own content, or if you are a daring blackhat – you can copy the content word for word onto your own page, then resubmit the link for moderation. When the moderators come check out the page, they’ll see your site with content relevant to the original source.
The moderators of Wikipedia are going to be some very busy people. This means that they will quickly dismiss sites that even look like they are submitting their link for financial gain and be quick to approve the link when it is dead-on accurate to the sourcing, without looking too deeply into where the content came from or when the page came into existence.
So..just to rehash.
Dead Link Checklist
- Step 1: Use this page and this tool to locate dead links on wikipedia.
- Step 2: Use Archive.Org to evaluate the content that the now dead link formerly linked to.
- Step 3: Use that content as a model to create your own article on the subject.
- Step 4: Submit your site as a replacement for the dead link.
Missing Content Editing
Another common method for placing a backlink on Wikipedia is through missing content edits. This is the original blackhat method for garnering Wikipedia links and can still be effective today.
Start by researching your niche on Wikipedia and filtering through the different pages. Locate an article that has very little content about a particular subject within your industry. Then, determine what type of information would help to better that particular page. Create an article on your own website that covers that missing content and link to it while expanding the Wikipedia page with useful information.
Missing Content Checklist
- Step 1: Find a Wikipedia page within your niche that has very little content.
- Step 2: Determine what kind of subjects could help to expand the content on the page.
- Step 3: Create an article on your website that covers that expanded content.
- Step 4: Expand the Wikipedia page and add your website as a resource.
Rapid Fire Edits
Rapid fire editing generally doesn’t work and should be a ‘last resort’ type of move. Rapid fire editing involves editing a specific Wikipedia page several times over the course of just a few short minutes.
Let’s say that you make 5 edits. 4 of these edits should have absolutely nothing to do with your own website, and should be completely compliant with Wikipedia rules. The idea is that they overlook the edit which includes a resource link injection pointing toward your own site and allow it to go through.
Account Preparations Before Editing
Attempting to edit a Wikipedia listing and adding a link to the resources with a fresh Wikipedia account will likely get the account banned on sight. There are multiple preparations that need to be considered before attempting to place links on Wikipedia in order to increase your chances of a positive outcome.
- Age Your Account. If you have the option, creating an account several weeks or months in advance of beginning to place links on Wikipedia is definitely a smart move that can help you to fly under the radar.
- Make unrelated edits. You should edit quite a few Wikipedia pages before attempting to place your own link. This looks less spammy.
- Be an Actual Contributing Member. Want the best chance of your link sticking once you attempt to place it? Become an active contributing member of the community. Not only will you learn the ins and outs but you will also be much more likely to have your links stick once placed.
Getting a link from Wikipedia – while difficult, is not as impossible as many consider it to be. Your best bet is to genuinely attempt to follow the Wikipedia rules to the letter and make sure that your link meets all qualifications for posting. Targeting areas of Wikipedia that are in need of editing can also greatly improve your chances. Wikipedia links are very valuable, and they have a good system in place to avoid spam. With a little bit of effort, you can work the stringent rules to your advantage.